STRATEGIC THINKING AND MANAGEMENT

INTRODUCTION

Unlike general management, which is primarily concerned with internal operations, strategic management is equally concerned with the external and internal environment. A key objective of strategic management is to align the internal capabilities of an organisation with external opportunities and threats in order to formulate strategies that will achieve basic goals and maintain organisational values. Strategic management also enables an organisation to adapt profitably to the inherent risks of an unpredictable business environment.

Setting the stage for strategic management is a critical decision that will determine whether an organisation does excels or just survives or fades away in the future.

BENEFITS

The following are some of the benefits of this workshop:

•  develop short-term, intermediate and long-term goals and aspirations of your organisation
•  develop strategic planning and analytical skills to diagnose changing business situations and to act accordingly
•  implement action plans, complete with tasks, deadlines and persons responsible for taking action
•  install a system of control to ensure that plans are carried out
•  work out realistic estimates of capital, manpower and physical resources required
•  maximise the utilisation of human and material resources based on key performance standards
•  monitor the competition and the ability of your company to respond
•  develop effective strategies to ensure the continued growth and profitability of your organisation

PROGRAMME OUTLINE

DAY 1

MODULE 1: STRATEGIC THINKING PRINCIPLES

•  Strategic Management Concepts
•  The Strategic Management Framework
•  The Value Of Strategic Thinking
•  Evaluating the Strategic Thinking Capabilities of Your Organisation

MODULE 2: ANALYSING YOUR INDUSTRY

•  Assessing Key Driving Forces in Your Industry
•  Environmental Scanning and Trend Forecasting
•  Understanding Competition And Customer Expectations In The Marketplace
•  Evaluating the Critical Success Factors (CSFs) of Industry Leaders
•  Determining The Impact Industry Changes On Your Business  

MODULE 3: DETERMINING THE STRATEGIC ISSUES

•  How To Diagnose The Strategic Issues Facing Your Organisation
•  Using The B.A.C.H.A. analysis model in strategic thinking
•  Identifying The Specific Strategic Change Required
•  Understanding The Strategic Gaps In Your Organisation
•  Case Study On Strategic Issues Facing Asian Organisations

DAY 2

MODULE 4: IMPLEMENTING STRATEGIC MANAGEMENT

•  Understanding the Success and Pitfalls of Strategic Management
•  Utilising Strategic Management Tools
•  Strategic Options
•  Strategic Evaluations
•  Asian Case Studies
•  International Case Studies  

MODULE 5: STRATEGIC MANAGEMENT AND CUSTOMERS  

•  The Customer Service Factor
•  Developing a Customer Service Strategy for Growth and Profits
•  Measuring Customer Satisfaction
•  Inculcating a Customer-oriented Culture
•  Achieving Competitive Edge Through Customer Service

MODULE 6: MANAGING STRATEGIC CHANGE

•  The Process of Strategic Change
•  Developing Strategic Action Plans
•  Overcoming Resistance To Strategic Change
•  Empowerment and Implementation
•  Recognising And Rewarding Strategic Thinking And Strategic Change