STRATEGIC THINKING AND MANAGEMENT
INTRODUCTION
Unlike general management, which is primarily concerned with internal operations, strategic management is equally concerned with the external and internal environment. A key objective of strategic management is to align the internal capabilities of an organisation with external opportunities and threats in order to formulate strategies that will achieve basic goals and maintain organisational values. Strategic management also enables an organisation to adapt profitably to the inherent risks of an unpredictable business environment.
Setting the stage for strategic management is a critical decision that will determine whether an organisation does excels or just survives or fades away in the future.
BENEFITS
The following are some of the benefits of this workshop:
develop short-term, intermediate and long-term goals and aspirations of your organisation
develop strategic planning and analytical skills to diagnose changing business situations and to act accordingly
implement action plans, complete with tasks, deadlines and persons responsible for taking action
install a system of control to ensure that plans are carried out
work out realistic estimates of capital, manpower and physical resources required
maximise the utilisation of human and material resources based on key performance standards
monitor the competition and the ability of your company to respond
develop effective strategies to ensure the continued growth and profitability of your organisation
PROGRAMME OUTLINE
DAY 1
MODULE 1: STRATEGIC THINKING PRINCIPLES
Strategic Management Concepts
The Strategic Management Framework
The Value Of Strategic Thinking
Evaluating the Strategic Thinking Capabilities of Your Organisation
MODULE 2: ANALYSING YOUR INDUSTRY
Assessing Key Driving Forces in Your Industry
Environmental Scanning and Trend Forecasting
Understanding Competition And Customer Expectations In The Marketplace
Evaluating the Critical Success Factors (CSFs) of Industry Leaders
Determining The Impact Industry Changes On Your Business
MODULE 3: DETERMINING THE STRATEGIC ISSUES
How To Diagnose The Strategic Issues Facing Your Organisation
Using The B.A.C.H.A. analysis model in strategic thinking
Identifying The Specific Strategic Change Required
Understanding The Strategic Gaps In Your Organisation
Case Study On Strategic Issues Facing Asian Organisations
DAY 2
MODULE 4: IMPLEMENTING STRATEGIC MANAGEMENT
Understanding the Success and Pitfalls of Strategic Management
Utilising Strategic Management Tools
Strategic Options
Strategic Evaluations
Asian Case Studies
International Case Studies
MODULE 5: STRATEGIC MANAGEMENT AND CUSTOMERS
The Customer Service Factor
Developing a Customer Service Strategy for Growth and Profits
Measuring Customer Satisfaction
Inculcating a Customer-oriented Culture
Achieving Competitive Edge Through Customer Service
MODULE 6: MANAGING STRATEGIC CHANGE
The Process of Strategic Change
Developing Strategic Action Plans
Overcoming Resistance To Strategic Change
Empowerment and Implementation
Recognising And Rewarding Strategic Thinking And Strategic Change
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